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10 Presenting and Publishing Qualitative Research

This chapter will guide you through the process of preparing your presentation and manuscript for dissemination at conferences, academic forums, and publication in scientific journals. It will cover strategies for identifying the most appropriate journal for your work, as well as essential steps and considerations for preparing, refining, and submitting your manuscript successfully.

In the previous chapters, we explored the fundamentals of qualitative research, including research paradigms, interpretive frameworks, theoretical and conceptual frameworks, writing research questions and purpose statements, conducting literature reviews, data collection and analysis, and maintaining rigor. This chapter builds on that foundation by focusing on the next step: sharing your research. Specifically, we will learn how to prepare research reports for stakeholders, funders, academic forums, and conferences. Additionally, we will explore how to create manuscripts for submission to scientific peer-reviewed journals, as well as the process of selecting a suitable journal and submitting your work.

Preparing Qualitative Research Report

Once data analysis is complete and findings are finalized, the next critical task is to share the research. A qualitative research report serves two primary purposes:

  • To share findings with stakeholders or funders in a concise and actionable format.
  • To present findings at academic forums or conferences.

While research reports and manuscripts share some common elements, they differ in focus. Research reports are concise, highlighting findings and implications tailored to the audience’s needs. Manuscripts, on the other hand, are comprehensive and structured to meet the rigorous standards of peer-reviewed journals. We will learn both how to preapre research report to share with stakholders, funders, and conferences, as well as how to prepare manscript for peer-reviewed journals.

Understand Your Audience

Before preparing a research report, it is crucial to identify and understand your audience. Stakeholders may include policymakers, funders, educators, or community leaders, each with specific interests and goals. Tailoring your findings to their needs ensures that your report is both relevant and impactful. For example:

Policymakers: Focus on how the findings can inform policy changes or address social issues. For instance, if your study examines the challenges faced by marginalized communities, highlight the actionable recommendations that can influence policy.

Educators: Emphasize insights related to teaching practices or curriculum development. If your research explores student engagement strategies, provide practical steps educators can implement in the classroom.

Community Leaders: Present findings that can guide community programs or interventions. For example, a study on youth mental health might include recommendations for local support initiatives.

Funders: Highlight the return on investment and the broader impact of the research. If your study evaluates the effectiveness of a funded program, focus on the measurable outcomes and long-term benefits.

By understanding your audience’s priorities, you can frame your report in a way that resonates with them and drives meaningful action.

Structure of Research Report

A well-organized structure is critical for ensuring your report is accessible and meaningful. Each section should flow logically, guiding the reader from the purpose of the study to actionable recommendations.

Qualitaitve research report follow the following structire in general:

Title Page

The title page provides the first impression of your research. It should clearly state the title of the study, the name of the researcher or team, the date of publication, and any organizational branding if applicable. This ensures clarity and professionalism.

Executive Summary

The executive summary condenses the key elements of the report, making it easy for stakeholders to grasp the essence of the study quickly. It should highlight the purpose, main findings, and implications in a concise, non-technical manner.

Introduction

The introduction sets the stage for the report. It explains the purpose of the study, the significance of the research, and the context in which it was conducted. This section is an opportunity to engage the reader and provide a roadmap for the report.

Methodology

In this section, provide an overview of the qualitative research design and methods used in the study. Describe the sampling strategies, data collection techniques, and analysis processes. Use clear, accessible language to make this technical section understandable for all stakeholders.

Findings

The findings section presents the themes, patterns, or categories identified in the data. Use participant quotes or examples to illustrate these themes and make the findings relatable. Incorporating visuals like charts and diagrams can enhance understanding.

Discussion

The discussion section connects the findings to the broader context. Here, you explain the implications of the research and how it addresses stakeholders’ concerns or challenges. Relating the findings to existing literature or trends can add depth.

Recommendations

Provide actionable and evidence-based recommendations that stakeholders can implement. These should be realistic and directly tied to the findings of the study.

Conclusion

The conclusion summarizes the key takeaways of the report. Reinforce the importance of the findings and their potential impact on the stakeholders’ goals or projects.

Appendices (Optional)

Include supplementary information such as detailed data, coding schemes, or participant demographics. This section is optional but can be helpful for stakeholders who wish to delve deeper into the research. Tailor your presentation to the needs and preferences of the stakeholders. Use visual aids like slides or infographics to present complex data in a simple and engaging way. Avoid jargon and instead focus on storytelling to connect with your audience on a human level.

Engaging stakeholders effectively is key to ensuring the research findings are understood and actionable. Encourage interactive elements such as Q&A sessions to clarify doubts and deepen their understanding. Relate the findings explicitly to their goals and demonstrate the potential return on investment.

 

Preparing Manuscripts for Scientific Journals

In the previous section, we discussed how to prepare a research report to share findings with stakeholders, funders, academic forums, and conferences. Now, we turn to the process of preparing a manuscript for publication in scientific peer-reviewed journals. Publishing in peer-reviewed journals is a hallmark of academic and scientific rigor, as it ensures that your work meets the highest standards of quality and contributes meaningfully to the field.

Manuscript preparation requires careful attention to detail and adherence to the specific guidelines of the target journal. This section begins by examining the expectations of reviewers at peer-reviewed journals, particularly in the context of qualitative research. By understanding these expectations, researchers can craft manuscripts that effectively communicate their findings and maximize their chances of acceptance.

Understanding Reviewer Expectations While Preparing a Qualitative Manuscript

Preparing a qualitative research manuscript for publication requires a clear understanding of what reviewers expect. This knowledge not only enhances the quality of your work but also increases its likelihood of acceptance by academic journals. This guide draws from my experience teaching qualitative research to doctoral students, serving as a methodologist on dissertation committees, and publishing qualitative studies in journals across psychology, counseling, and education. Let’s explore the key aspects reviewers focus on when evaluating a qualitative manuscript.

1- Alignment of Methodology, Data Collection, and Data Analysis

The cornerstone of a strong qualitative manuscript is alignment. Reviewers carefully assess whether your research methodology, data collection methods, and data analysis approach are consistent with one another and with your research purpose and questions. A misalignmnet between these components will lead to lack of rigour and rejection of the manuscript. As you prepare your manuscript, make sure that there is clear alignment between the following:

Choosing an Appropriate Methodology

Begin by selecting a qualitative research design that best fits your study’s purpose. Common methodologies include grounded theory, case study, narrative inquiry, ethnography, and phenomenology. Each design serves a unique purpose:

Grounded Theory: Ideal for exploring social processes and developing a theoretical framework grounded in the data.

Phenomenology: Suited for understanding lived experiences from the perspectives of participants.

Case Study: Focuses on an in-depth exploration of a bounded system (e.g., a program, institution, or individual).

Narrative Inquiry: Explores and interprets personal stories to understand individual and collective experiences.

Ethnography: Examines cultural practices and social interactions within a specific context or community.

For example, if your study aims to understand how individuals navigate a particular social process, grounded theory is appropriate. Alternatively, if you want to explore participants’ lived experiences, phenomenology would be a better choice.

 

Consistency Between Methodology and Methods

Once you’ve chosen your methodology, ensure that your methods align with its principles. For example:

A phenomenological study typically employs in-depth, semi-structured, or unstructured interviews, allowing participants to articulate their experiences fully.

For grounded theory, methods like constant comparative analysis are essential to systematically derive themes and theoretical insights from the data.

Misalignment—such as using structured interviews in a phenomenological study—can raise red flags for reviewers and undermine the credibility of your manuscript.

 

Consistency Between Data Collection and Analysis

Just as the data collection methods should align with your methodology, so should the data analysis approach. For example:

Grounded Theory: Constant comparative methods are central, involving iterative coding to develop categories and build theory.

Phenomenology: Data analysis often involves whole-part-whole strategies or thematic analysis, focusing on capturing the essence of participants’ experiences.

Narrative Inquiry: Analysis focuses on story structure, chronology, and themes within the context of broader social or cultural narratives.

Reviewers value manuscripts where every element—methodology, methods, and analysis—forms a cohesive and logical framework.

 

2- Richness of Data

Richness of data is one of the most critical components of qualitative research, directly impacting the depth, credibility, and rigor of your study. Rich data refers to detailed, nuanced, and comprehensive information that allows you to deeply explore the phenomenon under investigation. Let’s break down what constitutes rich data, why it is important, and how you can achieve it.

  • What Is Rich Data?

Rich data includes detailed descriptions, participant narratives, and contextual information that capture the complexity and depth of a phenomenon. This richness provides a full picture of the participants’ experiences, ensuring that your findings are grounded in meaningful, context-specific data.

For example:

Instead of simply stating, “The participants found the process stressful,” rich data would explore how and why they found it stressful, including vivid descriptions of specific incidents, emotions, and reactions.

A participant might elaborate: “I felt overwhelmed when I had to meet deadlines because it felt like everyone expected me to deliver perfectly every time. I couldn’t even sleep the night before my presentation because I kept imagining what would happen if I failed.”

This level of detail provides depth, allowing the researcher to interpret and analyze the data more meaningfully.

  • Why Is Rich Data Important?

Rich data enhances the trustworthiness and rigor of qualitative research. Without sufficient depth, your study may lack credibility or fail to capture the nuances of the phenomenon being investigated. Reviewers often assess whether the data collected is robust enough to support the claims made in your study. Thin data, on the other hand, leads to shallow analysis and weakens the overall impact of your findings.

  • Strategies for Achieving Rich Data

Extended or Multiple Interviews

Conducting a single 20-minute interview may not be enough to uncover rich data. Instead, aim for longer or multiple interviews with each participant.

Example: In a study on work-life balance among working mothers, a single short interview might provide surface-level responses. However, conducting three interviews over time—each lasting 60-90 minutes—allows participants to reflect on their experiences in greater detail.

The first interview could explore their daily challenges.

The second could delve into their strategies for managing stress.

The third could capture their reflections on the support systems that help them.

Probing and Follow-Up Questions

Use probing questions to encourage participants to elaborate on their responses.

Example: If a participant says, “It was a tough time for me,” follow up with:

“Can you tell me more about what made it tough?”

“How did you cope during that period?”

“What specific events or moments stand out to you?”

Utilizing Multiple Data Sources

Relying solely on interviews can sometimes limit the richness of your data. Triangulate your findings by incorporating other sources, such as observations, document analysis, and artifacts.

Example: In a study on teacher-student interactions, supplement interviews with classroom observations to capture real-time behaviors and dynamics. Document analysis, such as reviewing lesson plans or students’ work, adds further depth.

Encouraging Detailed Narratives

Ask participants to provide detailed narratives or anecdotes about their experiences. Use open-ended prompts to elicit rich storytelling.

Example: In a study on resilience among athletes, instead of asking, “How do you handle challenges?” ask:

“Can you share a specific moment when you faced a major setback and how you dealt with it?”

Prolonged Engagement

Spending extended time with participants or in the field allows you to build trust and gather more authentic data.

Example: In ethnographic research, spending weeks or months embedded in a community provides opportunities to observe behaviors, gather informal conversations, and develop a deeper understanding of the cultural context.

Thick Descriptions

Use thick descriptions to convey the depth of participants’ experiences and the context in which they occur.

Example: Instead of reporting, “The participant felt anxious during the meeting,” provide detailed descriptions:

“The participant described feeling a knot in her stomach as she walked into the room, worried that her ideas would be dismissed. She recalled her hands trembling as she presented her report, her voice faltering as she glanced at her boss for approval.”

  • Common Mistakes to Avoid

Shallow Data Collection

Conducting brief interviews or relying on structured, yes/no questions limits the depth of responses. Avoid asking questions that lead to superficial answers.

Overlooking Quiet Participants

Some participants may offer brief answers initially. Invest time in building rapport and use probing questions to encourage them to elaborate.

Ignoring Context

Rich data includes contextual details that situate the participants’ experiences. Avoid presenting isolated quotes without providing the necessary background.

  • Evaluating Richness of Data in Your Study

Ask yourself the following questions to assess whether your data is rich enough:

      • Did I allow participants to share detailed stories and reflections?
      • Are there multiple layers of meaning in the data?
      • Have I captured the context of participants’ experiences?
      • Did I use diverse methods to collect data?

By focusing on the richness of data, you not only enhance the credibility and rigor of your qualitative study but also provide reviewers with the depth they expect to see in a high-quality manuscript.

3- Immersiveness of the Researcher

Immersiveness in qualitative research refers to the researcher’s deep engagement with the phenomenon, participants, and context being studied. Immersiveness enhances the credibility and depth of the research by fostering a thorough understanding of the phenomenon and capturing its complexities. As a reviewer, I look for evidence of how immersed the researcher was in the study, as this is critical to the rigor and trustworthiness of qualitative research.

  • What Is Immersiveness?

Immersiveness means the researcher fully invests themselves in the research process, spending significant time understanding the phenomenon, reflecting on their role, and capturing nuanced details from the data. It requires:

      • Building genuine connections with participants.
      • Actively reflecting on personal biases and positionality.
      • Using tools like memos, field notes, and reflexive journals to document the research journey.

Immersiveness ensures that the research process is not just procedural but deeply engaged and reflexive, resulting in rich insights and meaningful interpretations. Immersiveness contributes to:

Richer Data: By fully engaging with participants and their contexts, researchers can uncover deeper, more nuanced insights.

Credibility: Reflexivity and immersion allow researchers to critically examine their role in the study, reducing bias and enhancing trustworthiness.

Depth of Analysis: Immersiveness provides the researcher with a comprehensive understanding of the phenomenon, leading to more thorough and meaningful interpretations.

  • Strategies for Demonstrating Immersiveness

Researcher Reflexivity

Reflexivity involves the researcher critically reflecting on their role, assumptions, and potential biases throughout the research process. Reflexivity is not a one-time exercise but an ongoing practice.

Example:
Suppose you are a teacher conducting a study on classroom dynamics. Your identity as a teacher might influence how you interpret students’ behaviors. Reflexivity would involve documenting how your professional background could shape your interactions with participants and data interpretation.

Use reflexive journals to explore questions like:

        • Why am I interested in this phenomenon?
        • How might my background influence my perspective?
        • What steps can I take to minimize bias?

Reflexivity also includes acknowledging power dynamics between the researcher and participants. For instance, if participants perceive you as an authority figure, they may tailor their responses to align with what they think you expect.

Use of Memos

Memos are critical tools for demonstrating immersion. Writing memos throughout the data collection and analysis process helps researchers document their thought processes, insights, and evolving interpretations.

Example: While analyzing interview data on experiences of workplace burnout, you might write a memo noting emerging patterns, such as participants frequently describing feelings of isolation. Memos can also capture your emotional reactions, questions, and evolving hypotheses.

Field Notes

Field notes document observations, interactions, and contextual details during data collection. They allow researchers to capture the richness of the environment and situational nuances that might not emerge in interviews alone.

Example: In an ethnographic study of a community market, field notes might include descriptions of the market’s layout, interactions between vendors and customers, or the sensory details of sounds and smells. These notes provide context that enhances the depth of analysis.

Prolonged Engagement

Spending significant time in the field or with participants allows researchers to build trust, understand the phenomenon more deeply, and gather more authentic data.

Example: If you are studying the experiences of first-generation college students, spending several months attending their study groups, campus events, or community meetings would allow you to observe their behaviors and interactions in various contexts.

Bracketing

Bracketing involves setting aside preconceived notions and biases to approach the research phenomenon with an open mind.

Example: In a phenomenological study of grief, a researcher who has experienced personal loss might use bracketing to ensure their interpretations are informed by participants’ experiences rather than their own.

Building Rapport with Participants

Immersiveness includes developing strong, trusting relationships with participants. This encourages participants to share openly, leading to richer and more authentic data.

Example: Before starting interviews, spend time explaining the purpose of the study, discussing participants’ rights, and creating a safe, judgment-free environment. For participants who may initially be reserved, rapport-building is key to eliciting detailed responses.

4- Theoretical or Conceptual Frameworks

In qualitative research, theoretical and conceptual frameworks play a crucial role in shaping your study. They provide a lens through which the phenomenon is examined, guiding the research design, data collection, and analysis. Reviewers often scrutinize the use of frameworks to ensure they are appropriate, well-articulated, and integrated into the study effectively. Demonstrating clarity and rigor in your framework’s application strengthens the overall quality and trustworthiness of your manuscript.

What Is a Theoretical or Conceptual Framework?

A theoretical framework is an established theory that provides a foundation for understanding and interpreting the phenomenon being studied. It explains relationships between concepts and offers a structure for analysis.

Example: Social Identity Theory (SIT) might be used to examine how members of marginalized communities experience belonging in higher education.

A conceptual framework, on the other hand, is often developed by the researcher. It identifies key concepts, relationships, and assumptions based on existing literature and the researcher’s perspective, forming a roadmap for the study.

Example: In a study on teacher burnout, you might develop a conceptual framework combining concepts of emotional exhaustion, organizational support, and coping strategies based on prior research.

Both frameworks provide the scaffolding for your research, influencing your research questions, methods, and interpretation of findings.

Why Are Frameworks Important?

Guidance for the Study
Frameworks inform the research design, help in crafting interview questions or observation protocols, and guide the interpretation of findings. They ensure that the study is rooted in established knowledge or a logical conceptual structure.

Rigor and Consistency
A well-integrated framework demonstrates that your study is methodologically sound and theoretically grounded. Reviewers look for consistency between the framework, research purpose, and methodology.

Deeper Analysis
Frameworks provide a lens for interpreting data, helping researchers move beyond surface-level analysis to uncover deeper patterns and relationships.

How to Use a Framework in Your Study

When using a theoretical or conceptual framework, address the following points in your manuscript:

1. Describe the Framework in Detail

Provide a clear and comprehensive description of the framework, including its key tenets, assumptions, and relevance to your study.

Example:
In a study on resilience among college students, you might use Bronfenbrenner’s Ecological Systems Theory.

Describe its layers (microsystem, mesosystem, exosystem, macrosystem) and explain how these layers interact to influence individual development.

Highlight why this theory is appropriate for studying how students navigate challenges within their personal and institutional environments.

2. Provide a Rationale for Using the Framework

Explain why you selected this specific framework and how it aligns with your research purpose and questions.

Example:
If you are studying the lived experiences of immigrant students in higher education, Social Identity Theory (SIT) might be suitable because it examines how individuals’ self-concept is influenced by their group memberships and social environment.

Clearly connect the framework to your study’s purpose:
“SIT provides a lens to explore how participants’ experiences of identity and belonging are shaped by their interactions with peers, faculty, and institutional structures.”

3. Explain When and How the Framework Is Used

Detail how the framework is applied at various stages of your research:

In Data Collection:

The framework might guide the design of interview questions, observation protocols, or other data collection tools.

“Using SIT, interview questions focused on participants’ experiences of inclusion and exclusion within the campus community.”

In Data Analysis:

The framework can shape coding and theme development by providing a theoretical lens.

“During second-cycle coding, SIT was used to identify themes related to group identity, social belonging, and intergroup dynamics.”

In Interpretation of Findings:

The framework helps contextualize and explain the findings.

“SIT revealed that participants’ sense of belonging was strongly influenced by perceived support from faculty and peers, which shaped their academic engagement and well-being.”

Integrating Conceptual Frameworks

If you are using a conceptual framework, follow the same structure but emphasize its development and application:

Describe the Framework: Clearly define the key concepts and their relationships.

“The conceptual framework integrates emotional exhaustion, organizational stressors, and coping mechanisms as interrelated factors influencing teacher burnout.”

Explain the Development: Detail how the framework emerged from existing literature and your understanding of the phenomenon.

“This framework was developed based on a review of literature on workplace stress and observations from a pilot study.”

Demonstrate Application: Show how the framework guided your data collection, analysis, and interpretation.

“The framework informed the interview protocol by focusing on participants’ experiences of stressors, their emotional responses, and the coping strategies they employed.”

Examples of Framework Integration in Practice

Using a Theoretical Framework:

In a study on workplace diversity, you might use Critical Race Theory (CRT).

    • Describe CRT and its principles, such as the centrality of race and racism.
    • Explain how CRT guided your data collection (e.g., crafting questions about systemic barriers) and analysis (e.g., identifying power dynamics in participant narratives).

Using a Conceptual Framework:

For a study on digital learning, you might create a framework that combines learner engagement, technological ease-of-use, and instructional design.

  • Explain how you developed the framework from prior studies.
  • Show how it shaped your observation and analysis protocols.

Evaluating Your Use of Frameworks

To ensure your manuscript meets reviewer expectations, ask yourself:

    • Have I described the framework thoroughly?
    • Have I provided a clear and logical rationale for using this framework?
    • Have I demonstrated how the framework was applied throughout the research process?
    • Does the framework align with my research purpose, questions, and methods?

By carefully integrating theoretical or conceptual frameworks, you demonstrate the rigor and depth of your qualitative study, meeting reviewer expectations and enhancing the credibility of your research.

Writing the Findings Section in Manuscript

The findings section in qualitative research presents the themes, frameworks, or processes derived from the data. Unlike quantitative research, where results are summarized with tables and statistical figures, qualitative findings require a narrative that conveys depth and richness.

Organizing Themes and Frameworks

When presenting findings, start by organizing your key themes, sub-themes, or frameworks in a logical sequence. Consider the relationships between these elements and the best order to present them. Ask yourself:

    • What order best supports the research question?
    • How can I structure the findings to create a coherent and compelling narrative?

For example, if you have five themes with several sub-themes, decide which should be introduced earlier or later for optimal flow. A well-organized narrative enhances clarity and ensures that readers can easily follow your findings.

Visual aids, such as tables or figures, can complement the narrative by summarizing processes or themes. Ensure that these visual elements align with the text and enhance the reader’s understanding of complex ideas.

Supporting Findings with Direct Quotes

Participant quotes are vital for providing evidence and amplifying voices. Use a combination of:

    • Block Quotations: For longer excerpts that offer detailed insights or highlight participants’ experiences.
    • In-line Quotations: For shorter phrases or keywords that support specific claims.

Balance these types of quotations to maintain readability while providing rich evidence. Select quotes that are powerful, relevant, and illustrative of your findings.

Ensuring Coherence and Alignment

After drafting the findings section, review it to ensure alignment with your research questions. The findings should directly address the study’s objectives and connect logically to the research purpose.

Finally, adhere to the formatting and citation guidelines of your target journal (e.g., APA 7). Proper formatting ensures professionalism and compliance with submission requirements.

Writing Discussion Section in Manuscript

The discussion section interprets the findings, situating them within the context of existing literature, theoretical frameworks, and practical implications. This section demonstrates how your study contributes to the field and highlights areas for further exploration.

Connecting Findings to Literature and Frameworks

The discussion section should interpret findings in light of existing research or a theoretical or conceptual framework. To do this effectively:

Literature Review Integration: Compare your findings with relevant studies. Identify similarities, differences, or new insights that your research adds to the existing body of knowledge.

If you conducted a minimal literature review before data collection to avoid bias, now is the time to perform a comprehensive review. This ensures that your interpretations are grounded in a broader context without influencing data collection or analysis.

Theoretical and Conceptual Frameworks: If your study employs a framework, use it to deepen your interpretation. Discuss how the framework helps explain the findings and provides new insights into the phenomenon. For example:

Explain how specific themes align with or challenge the framework.

Highlight how the framework helped decipher deeper meanings within the data.

Implications of the Study

At the end of the discussion section, include a subsection on the implications of your findings. Address:

    • Implications for Stakeholders: How can the findings inform practice, policy, or decision-making for those involved in the phenomenon?
    • Implications for the Field: What contributions does your research make to the academic discipline or profession?
    • Limitations of the Study: Every study has limitations, and acknowledging them demonstrates transparency and rigor. Common limitations in qualitative research include:
    • Small Sample Sizes: Findings are often based on 2–20 participants and may not be generalizable to a broader population.
    • Context-Specific Results: Qualitative findings are deeply rooted in specific settings or contexts.

Clearly state these limitations and caution readers about overgeneralizing the results.

Recommendations for Future Research

Based on the limitations, propose areas for further study. These recommendations should address gaps or questions that emerged during your research. For example:

  • Suggest exploring the phenomenon in different contexts or with larger samples.
  • Recommend longitudinal studies to understand how the phenomenon evolves over time.

Providing thoughtful and actionable suggestions demonstrates that your research contributes to the ongoing exploration of the topic.

Best Practices for Writing Findings and Discussion Sections

To craft strong findings and discussion sections, consider the following:

  • Logical Organization: Present themes and frameworks in a coherent sequence that guides the reader through your findings.
  • Strategic Use of Quotes: Balance block and inline quotations to provide evidence while maintaining narrative flow.
  • Visual Aids: Use tables and figures to complement the text and simplify complex concepts.
  • Focus on Interpretation: Explain the “why” and “how” of your findings, linking them to existing literature and frameworks.
  • Be Transparent: Acknowledge limitations to provide a balanced perspective on your study’s contributions.
  • Highlight Contributions: Emphasize how your research advances knowledge or practice in the field.
  • Provide a Roadmap: Offer clear, actionable recommendations for future research.

Integrating Findings and Discussion

While findings and discussion are distinct sections, they must work together seamlessly. The findings provide the data and insights, while the discussion interprets them in context. A cohesive relationship between these sections ensures the manuscript tells a compelling, evidence-based story.

Conclusion

Writing the findings and discussion sections of a qualitative manuscript requires thoughtful organization, rich evidence, and careful interpretation. By presenting findings coherently, supporting them with direct quotes, connecting them to literature and frameworks, and addressing implications and limitations, researchers can create a meaningful contribution to the field.

Above all, remember that qualitative research is about storytelling. It is about amplifying voices, sharing experiences, and connecting individual narratives to broader social, theoretical, and professional contexts. With rigor, reflexivity, and attention to detail, your manuscript can not only be published but also inspire and inform future research.

Exploring the Right Outlet for Your Qualitative Manuscript

Finding the right journal for your qualitative manuscript is an essential step in ensuring your research reaches the intended audience and contributes meaningfully to your field. The journey of identifying a suitable outlet begins with understanding the landscape of journals in your discipline and narrowing down the options based on your field of study, the topic of your manuscript, and the focus of potential journals.

The first step is to consider your field of study. Journals are typically organized within disciplines, and professional organizations often manage the most influential publications. For example, as a counselor educator, I would begin by exploring journals in the field of counseling. Within this discipline, key journals are often overseen by the American Counseling Association, while other professional organizations manage more specialized journals. For instance, the Journal of Creativity in Counseling is published by the Association for Creativity in Counseling, Counseling and Values is associated with the Association for Spiritual, Ethical, and Religious Values in Counseling, and the Journal of Mental Health Counseling is managed by the American Association for Mental Health Counselors. Similarly, in the field of education, the American Educational Research Association (AERA) publishes several notable journals, such as AERA Open, American Educational Research Journal, Educational Evaluation and Policy Analysis, Educational Researcher, Journal of Educational and Behavioral Statistics, Review of Educational Research, and Review of Research in Education. By beginning with these foundational journals, you can focus your search on outlets that are central to your field.

Major publishing platforms like Wiley, Sage (https://journals.sagepub.com/), and Taylor & Francis offer powerful tools for narrowing down your options. Searching for journals using keywords related to your manuscript can yield a range of potential outlets. For example, a search for “qualitative” on Sage’s website might uncover journals such as Qualitative Research, Qualitative Social Work, and Qualitative Health Research. Exploring these platforms allows you to filter through a wide array of journals and focus on those that align most closely with your work.

Another effective approach to identifying the right journal is to review the references in your own manuscript. The articles you have cited often provide valuable clues about where similar research has been published. Journals that have previously published work you find foundational or relevant are likely to be receptive to your manuscript. Using tools like Google Scholar can facilitate this process. By searching for keywords related to your topic, you can identify recent articles and note the journals in which they were published.

Scimago Journal & Country Rank (SJR) is another resource that can enhance your search (https://www.scimagojr.com/). SJR provides rankings, H-index scores, and detailed information about journals across disciplines. You can filter by subject area, region, or even specific keywords to locate journals that are both high-quality and relevant. For instance, a search for “counseling” on SJR would display journals with “counseling” in their title, along with rankings that help you gauge their influence in the field. This tool not only helps you find suitable outlets but also provides valuable insights into a journal’s standing within the academic community.

After identifying potential journals, the final step is to carefully review their websites. Take time to read their scope and mission statements, which clarify the types of research they prioritize. Reviewing recently published articles can also help you determine whether your manuscript aligns with the journal’s focus. This process ensures that the journal you choose is not only a good fit for your work but also an enthusiastic platform for its dissemination.

By thoughtfully navigating these steps, you can identify the ideal journal for your qualitative manuscript, ensuring your research finds a home where it will be appreciated, shared, and valued.

Traditional Vs. Open Access Vs. Hybrid Journals

When considering where to publish your qualitative manuscript, one critical decision you’ll face is whether to submit to a traditional journal or an open-access journal. Each publishing model offers unique advantages and challenges, and understanding these differences can help you make an informed choice that aligns with your goals, audience, and values as a researcher.

Traditional Journals

Traditional journals operate on a subscription-based model. These journals typically charge institutions (e.g., universities, libraries) or individuals subscription fees to access their content. This model has long been the cornerstone of academic publishing, particularly in established fields.

    • Accessibility
      The content published in traditional journals is generally locked behind paywalls. Readers must either have access through institutional subscriptions or pay per article to view the content. While this restricts accessibility for individuals without institutional support, it ensures that the journal maintains a steady stream of revenue to cover editorial and operational costs.
    • Cost to Authors
      Publishing in traditional journals often involves no direct cost to the author. Submission fees are rare, and most traditional journals do not charge publication fees, making this option financially appealing, especially for researchers with limited funding.
    • Perceived Prestige
      Traditional journals are often seen as more prestigious, particularly those with high impact factors and long-standing reputations in their fields. Many traditional journals are managed by well-known publishers and professional organizations, adding to their credibility.
    • Audience
      Since traditional journals are usually tied to institutions and professional bodies, their primary readership is academic researchers, students, and professionals within specific disciplines. This can ensure your work reaches a targeted, knowledgeable audience but may limit its broader dissemination.
    • Copyright and Licensing
      When publishing in traditional journals, authors often transfer copyright to the publisher. This means the publisher controls how the work can be distributed or reused, and authors may need to seek permission to share their own work, even for teaching purposes.

Open-Access Journals

Open-access journals operate on a model that makes published articles freely available to anyone with internet access. This relatively newer approach to publishing is rooted in the principles of knowledge sharing and democratizing access to information.

    • Accessibility
      Open-access journals ensure that anyone, anywhere, can read your work without cost. This is particularly important for reaching practitioners, policymakers, and researchers in underfunded or developing regions who may lack access to subscription-based journals.
    • Cost to Authors
      Open-access journals typically charge authors an Article Processing Charge (APC) to cover the costs of publication. These fees can range widely, from a few hundred to several thousand dollars. While many institutions and grants provide funds to cover APCs, researchers without such support may find these costs prohibitive.
    • Perceived Prestige
      The prestige of open-access journals varies widely. While some, like PLOS ONE or BMC Public Health, are highly respected, others are newer or less established. Unfortunately, the open-access model has also attracted predatory publishers—entities that charge high fees without providing rigorous peer review or editorial standards. Careful vetting is essential to avoid these pitfalls.
    • Audience
      The open-access model significantly broadens your potential audience. By removing paywalls, your work can reach not only academics but also practitioners, policymakers, and the general public. This is particularly valuable for applied research with practical implications.
    • Copyright and Licensing
      Open-access journals often allow authors to retain copyright to their work, publishing under licenses like Creative Commons. This gives authors greater control over how their work is shared and reused. For example, under certain licenses, others can redistribute or even adapt the work as long as proper attribution is given.

Key Considerations When Choosing Between the Two

When deciding between a traditional or open-access journal, consider the following:

  • Your Research Goals
    • If your priority is to ensure your work is widely and freely accessible, open access may be the better choice. If you are targeting a specialized academic audience and are not concerned about access limitations, a traditional journal might be more suitable.
  • Funding Availability
    • Open-access publishing often requires you to pay an APC. Ensure you have the financial resources or institutional support to cover these costs. If funding is limited, traditional journals may be a more feasible option.
  • Reputation of the Journal
    • Regardless of the publishing model, prioritize journals with rigorous peer review, strong editorial boards, and established reputations in your field. Avoid predatory open-access journals, which often lack transparency and scholarly integrity.
  • Impact and Reach
    • Consider how you want your research to be used. Open-access journals maximize visibility and accessibility, which can lead to broader dissemination and more citations over time. Traditional journals may have a more focused readership, potentially providing deeper engagement within a specific academic community.
  • Copyright Preferences
    • If retaining control over your work is important to you, open-access journals with flexible licensing options may be more appealing.

The Rise of Hybrid Publishing Models: Traditional and Open Access in One Journal

In recent years, the academic publishing landscape has evolved significantly, with many journals now offering both traditional and open-access publishing options. These “hybrid” models aim to provide authors with greater flexibility in how their work is published and disseminated, combining the strengths of both traditional and open-access approaches.

What Are Hybrid Journals?

Hybrid journals are traditional subscription-based journals that also allow authors to make their individual articles open access upon payment of an Article Processing Charge (APC). This model offers a middle ground, catering to authors who prioritize accessibility while maintaining the prestige and reach of established journals.

 

Advantages of Hybrid Models

  • Flexibility for Authors
    Authors can choose the publishing model that best aligns with their goals, whether prioritizing the wide reach of open access or the cost-free option of traditional publishing.
  • Broader Reach for Individual Articles
    Even within a subscription-based journal, open-access articles become freely available to anyone, increasing their visibility and potential impact.
  • Preserving Prestige
    Authors can publish in prestigious journals while ensuring their work is accessible to a broader audience through the open-access option.
  • Institutional and Funding Support
    Many institutions and funding bodies support hybrid publishing by covering APCs, enabling authors to choose open access without financial strain.

Challenges of Hybrid Publishing

  • Costs for Open Access
    The APCs for hybrid journals can be high, sometimes exceeding the charges of fully open-access journals. Authors without financial support may find these costs prohibitive.
  • Double Dipping
    Hybrid journals have faced criticism for “double-dipping,” where publishers charge subscription fees for access to non-open-access content while also collecting APCs for open-access articles. This practice has raised ethical concerns in the academic community.
  • Decision Complexity
    The hybrid model adds another layer of decision-making for authors, requiring them to weigh the benefits and costs of open access within a traditional journal.

Key Considerations for Authors

When considering hybrid journals, authors should:

  • Review the APC for the open-access option and determine if institutional or grant funding is available to cover the cost.
  • Assess the journal’s reputation, scope, and audience to ensure it aligns with their research goals.
  • Explore whether publishing as open access in a hybrid journal significantly enhances the visibility and impact of their work compared to traditional publishing.

The hybrid publishing model reflects the ongoing shift toward open access in academic publishing. While it offers flexibility and broader dissemination, it also underscores the need for transparency and fairness in balancing costs and accessibility. As the open-access movement continues to grow, hybrid journals represent a transitional phase, bridging the gap between traditional subscription-based publishing and the fully open-access future envisioned by many in the academic community.

Submitting Manuscript

After identifying a journal that aligns with the scope of your manuscript, it is essential to carefully review the submission guidelines. This step ensures your manuscript meets all formatting, content, and structural requirements, which vary across journals. For manuscripts in social sciences, education, and psychology, adherence to APA 7th edition guidelines is generally expected. However, other formatting such as MLA, Chicago Manual of Style, and Harvard Style are also followed by journals. Therefore, always confirm specific requirements for your target journal.

In general, journals provide guidelines regarding the following for preparing a manuscript:

When preparing your manuscript for submission to peer-reviewed journals, it is crucial to adhere to the following common guidelines to ensure compliance and increase the chances of acceptance:

Formatting Standards

Document Setup: Look for information regarding font such as Times New Roman, font size, spacing, and margins.

Page Numbers: Check guidelines for page numbers (top right corner of each page, bottom center etc.)

Headings and Subheadings: Check heading and subheading formatting guidlines.

 

Title Page Requirements

Masked Title Page: Ensure blind peer review by preparing a title page that includes only the manuscript title.

Unmasked Title Page: Submit a separate file containing manuscript title, full names of all authors, institutional affiliations, and ORCID IDs (if applicable), contact details for the corresponding author, including email and mailing address, acknowledgments or funding details, if applicable.

 

Abstract and Keywords

Abstract: Write a concise abstract (typically 75–250 words) summarizing the study’s purpose, methods, key findings, and implications.

Keywords: Include 4–6 keywords immediately after the abstract to improve discoverability in databases.

 

Figures and Tables

Usage: Limit the number of tables and figures to those necessary for presenting results. Most journals allow up to 3 tables and 2 figures per manuscript.

Placement: Place tables and figures on separate pages following the reference list; do not embed them within the manuscript text.

Formatting: Follow the journal’s formatting guidelines, ensuring clear labels, descriptive titles, and adherence to APA or other required citation styles.

 

Citations and References

In-Text Citations: Ensure all citations within the manuscript are accurately reflected in the reference list.

Reference Formatting: Use the required citation style (e.g., APA, Chicago, or MLA) for journal articles, books, and other sources.

Verification: Confirm accuracy in author names, publication years, article titles, and DOIs (if available).

 

Ethical Compliance

Ethical Considerations: Address ethical compliance, including informed consent and IRB approval, where applicable.

Human Subjects Research: Describe ethical procedures in the Methods section if the study involves human participants.

 

Language and Terminology

Inclusive Language: Use nondiscriminatory language and avoid stereotypes or biased terminology related to gender, race, ethnicity, age, ability, or sexual orientation.

Preferred Terms: Use “participants” instead of “subjects” and terminology appropriate to the field, such as “counseling,” “counselor,” and “client.”

 

Word Count and Page Limits

Manuscript Length: Adhere to journal-specific word count and page limits, typically 8–30 double-spaced pages (excluding title page, abstract, tables, and references).

Standard Length: If no limit is specified, aim for manuscripts between 6,000–8,000 words.

 

Permissions and Copyright

Reproduction Rights: Obtain permissions for any previously published content, including long quotations, figures, or tables.

Submission of Permissions: Provide proof of permissions along with the manuscript submission.

 

Writing Style

Academic Tone: Maintain a professional, scholarly writing style with clear and precise language.

Active Voice: Use active voice where appropriate, especially in describing methods and findings.

Clarity: Avoid jargon and overly complex sentences to ensure readability for a broad audience.

 

By adhering to these additional guidelines, you can ensure your manuscript meets the rigorous standards commonly expected by peer-reviewed journals in your field. This preparation not only facilitates a smoother submission process but also enhances the quality and impact of your research.

License

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Qualitative Research in Action: Theory and Practice Combined Copyright © 2025 by Rakesh Maurya is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.